This video is awesome: not only is it a reflective discourse but it poses the question ‘why do I do the things I do?’ to each viewer.

We exist in a space that is obsessed with appearances. Within this space are mini arenas where we co-exist and attempt to exist: work, school, relationships, home …

Social media’s increasing influence on the gaze has cultivated a Hunger Games mentality where simply existing now equates to dominating. Competition is what keeps the lights on at the Instagram, Snapchat and Facebook offices. Whether it be competition with our peers or with ourselves to post out our best selfie of the week, there are underlying narcissistic motivations behind each post.

The supersonic tally of likes, re-tweets and followers has cultivated a falsehood of superiority. You can elevate your status on the backs of a multitude of strangers’ interests in what you decide to project to the world that day. My issue lies is in not using your status to address real topics as opposed to just maintaining a false perception of perfection.

These days, a simple selfie is no longer ‘simple’. It has become an art form. With many people needing the perfect lighting, app enhancers or even Photoshop to post a picture  that is transcendent more than it is a photo of that time you went to Starbucks.

On Instagram, our attention span is so short that we simply no longer want to read what a person has said to decide whether we want to follow them, we now decide based on their appearance. Simply put for the majority (including myself) if they look beautiful then that is all the credential they need. Companies have cashed in on this notion, and likes/follows/re-tweets are a commodities that translates to endorsements and sponsorships for majority of the ‘Insta-famous’ stars. These can include anything from free hair to holidays in exchange for a endorsing post to followers.

This discourse is not focusing on the apps but more so what we choose to do with these apps. Whether it be to promote lipsticks that sell out in under a 1 minute or actual outreach.

Thank you to Kiera





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